About

Welcome to Kunkel Guitars

Bruce J. Kunkel, Master Luthier/ Designer and Creator of Art Guitars at the Gibson Custom Shop for many years resigned at the end of 2017 to build his own line of instruments under the Kunkel name.

Bruce continues to do contract work for Gibson and other makers in his Nashville Custom Shop. Beyond stringed instruments, he also produces wood carvings, inlay, marquetry, and one of a kind sculptures and art pieces.

Bruce has been developing an all wood banjo since 2009 and has succeeded in winning a U.S. Patent on the instrument.  Weighing just over five pounds, The Kunkel Banjo is an innovative, new approach to banjo making. It is currently available in three models and a variety of woods and embellishments. The Kunkel banjo can be seen at Gruhn Guitars

Although best known for his Lion Heart 16” flat top guitars that feature a heart-shaped sound hole and tapered headstock, Kunkel also produces traditional round sound hole acoustics. The Diamond Jubilee is top of the line with its hand engraved mother of pearl inlays. The “Heart Of” series is ongoing and has produced The Heart of New York, The Heart of the Pacific, The Heart of Minnesota, and My Aiken Heart, a tribute to Aiken, South Carolina.

Bruce’s Jazz Deco 17” arch top guitars are hand carved and inlaid in a motif reminiscent of the Golden Age. They are convertible from dual humbucking electric to purely acoustic by simply replacing the pick guard.

Also in the Kunkel line is the 15” Nylon String acoustic/ electric hybrid. Featuring an arched fingerboard, deep cutaway and 14 frets to the body joint, this guitar is designed to be an easy transition for the steel string player to a classical style guitar.

All Kunkel instruments are hand made by Bruce.  His guitars are available in three levels of embellishment: Heartland, Noble Heart and Lion Heart; all with the same level of impeccable workmanship.


Check a list of some of the notable artists


Bruce J. Kunkel is the son of Wallace M. Kunkel, author, educator and fine woodworker. His father instilled in him at an early age a love of music and art and involved Bruce in the creation of his 18th century furniture masterpieces. Recognizing his eye for design and drawing skills the elder Kunkel encouraged his son in the direction of the fine arts. As a young child, Bruce would collect the odd shaped scraps of hardwood from around the base of his dad’s band saw and carve them into animals and birds. He became an accomplished woodcarver before his teens.

The Kunkel name has long been synonymous with uncompromising quality and the pursuit of excellence in design and workmanship. The family traces its ancestry to the Black Forest of Germany, which no doubt accounts for their strong woodworking and woodcarving traditions. Bruce is one of six sons; five of whom are professional woodworkers; the sixth and youngest is a graphic artist and printer. His only sister, Mary, is an author and publisher who makes available Wallace Kunkel’s seminal work “How to Master the Radial Arm Saw”.

Bruce and his father established a woodworking school in Chester, New Jersey in 1976 that they ran for ten years. Wallace taught power tool techniques classes and fine furniture making while Bruce taught hand tool joinery and woodcarving. Together with brothers Marc and Wally, they taught the art of fine woodworking to over eight hundred people, many of them became professional woodworkers.

His interest in music combined with his fine arts and woodworking background naturally led him to instrument making. He became intrigued by the sound and visual appearance of the 5-string banjo. At age 12 he built his first banjo from plans he found in a magazine. Growing up in rural New Jersey, banjo players were practically non-existent so Bruce taught himself to play from Pete Seeger’s book, “How to play the 5-String Banjo”. As a high school student, he took banjo lessons from Roger Siminoff. Years later he would build his first F5 mandolin with the aid of Siminoff’s book, “Constructing a Bluegrass Mandolin”. Bruce worked after school at National Music, a Gibson dealer in Montclair, NJ at age 15. In his early 20’s, he worked as a 5-string banjo instructor at Tom Barth’s Music Box in Ledgewood, NJ. The store was a mecca for great professional musicians. Bob Benedetto was the repairman at that time.

Bruce studied fine arts and art history with Vernon Maxim and Art McCluskey at Montclair High School. He received a scholarship to the Dallas Museum of Fine Arts Honors program under the direction of Chapman Kelley. He attended North Texas State University where he studied music and the school of Visual Arts in New York majoring in painting and sculpture.

Bruce worked as a professional musician, first in folk music and jug bands and later in what would become known as ”Americana” music groups. While playing with Saint Elmo’s Fire at a showcase in New York City, his band’s house in Pennsylvania burned to the ground; destroying his art portfolio and instruments. Devastated, he resolved to rededicate himself to his art and left the band. His good friend Buddy Miller replaced him in the band.

After struggling for a few years as a painter, Bruce began a fine furniture shop with his father. He found that woodworking satisfied his creative needs as well as being a medium the public would more readily pay for. They received commissions for 18th century furniture reproductions and developed a reputation for quality and authenticity. Wallace Kunkel was a wonderful teacher and mentored his son in the trade he loved so much. Bruce brought to the fore his talent for hand tool joinery and wood carving that raised the level of artistry in the pieces they created. They challenged each other to become their personal best and together spent some pleasurable years learning from each other. The elder Kunkel was a man of great integrity and persistence and would accept nothing less from his son. He believed a piece was not complete until all surfaces, visible or not, were polished and then, when all the work was done it should be signed and dated. How else in years to come would anyone know who did it? “These pieces are my legacy,” he would say, “they are far better than a tombstone”.

Guitar making is a trade to which Bruce is eminently well suited. It involves disciplines that he has spent a lifetime developing; fine woodworking, joinery, woodcarving, design, inlay and musicianship all come into play.

In 1981 Bruce married and relocated to rural Eastern Pennsylvania where he ran his own woodworking business producing high-end furniture and one of a kind instruments. Being located near C. F. Martin Co., he was able to buy wood and parts at their company store.

Being a prolific songwriter, Bruce and his family relocated to Nashville, TN in 1992 to pursue his music and instrument making. He put in a resume with the Gibson Guitar Co. and was interviewed by company president, Dave Berryman, who was impressed by several handmade instruments Bruce brought to the meeting. He was hired to produce one of a kind art pieces for Gibson’s Custom Shop. Bruce reproduced the Florentine, Bella Voce, and All American banjos for Gibson’s Centennial Celebration in 1994. These instruments as well as several “Tribute” guitars, and one of a kind art pieces, have been retained by the company in a permanent collection. The “Celebration of Christmas 2000” and the “Tribute to the 20th Century” Super 400s are commonly referred to as million dollar guitars because of the intensity of their artwork and their uniqueness. Gibson has declined offers of up to $600,000.00 for the “Tribute to the 20th Century”. Bruce spent six months designing and creating the piece which is a veritable pictorial history book displaying 135 separate images of people and events. General Manager, Rick Gembar, was a great promoter of Bruce’s work and encouraged him to pursue intense, thematic projects such as the “Tribute to Elvis” and the “Art Deco” series.

During his tenure at Gibson, Bruce was also key in the design and creation of several limited production runs of instruments including the Corvette, the Slash, and the Old Hickory Les Pauls to name a few. The Old Hickorys were created out of trees from Andrew Jackson’s Hermitage estate that were toppled in a tornado in 1998. The first three guitars were hand made by Bruce and were inlayed with a hand cut mother of pearl banner, engraved with the lifeline of Jackson from birth through his military career, his presidency and through his death. These guitars are owned by the Hermitage, Gibson, and the Smithsonian Institution where they are prominently displayed. In all, he was responsible for producing 175 Old Hickorysand a portion of the profits went toward the replanting of the 1200 trees lost at the Hermitage in the storm. Many of the art pieces produced by Kunkel while at Gibson are viewable in the Nashville Custom Shop section of this website.

Midway through his Gibson years, Bruce had the good fortune to work with DR Auten, who was hired as a designer at the Custom Shop. Auten, a talented luthier, guitarist and computer wizard teamed up with Kunkel and collaborated on some amazing projects. The two became good friends and their interest spilled over into areas outside of work. Bruce often refers to this period as his “Golden Age” at Gibson. Auten’s computer and design skills perfectly complimented Bruce’s low tech, old world approach to the creation of art guitars, greatly enhancing his ability to do awesome things. Auten, who is a great photographer, copiously documented Bruce at work on these pieces.  He has since relocated to his home state of California, but the two have continued their collaboration on a variety of projects. DR is also a clinician for Kunkel Guitars and has his own model, “The Heart of the Pacific”. Many of DR’s innovative design ideas have been implemented in this model.

Because of his great knowledge of guitar making and his excellent skills, Gibson entrusted Bruce with the restoration of priceless, historic instruments such as an original Orville Gibson Harp Guitar as well as Chet Atkins’ D’Angelico Excel that Chet played on all his early recordings as well as Vince Gill’s 1942 D28 Martin. Spending a great deal of time with these important guitars has given him a deeper understanding of what makes them great and this knowledge he has brought to his own guitar making.

Bruce left the employ of the Gibson Company in January 2003, to pursue his own guitar designs and to have greater control over his total product. He left the company on friendly terms and continued to do art pieces for them on a contract basis. He hand painted over 300 Jimi Hendrix Flying Vs in his shop in one year. Bruce considers his time at Gibson to have been a unique opportunity to dedicate himself to exploring all aspects of “The Art Guitar”. It gave him a huge insight into fine guitar making as a designer, maker, artist and research historian and he has been privileged to have worked with the most diverse, innovative and historic line in the music industry.

After several years on his own building his signature instruments, Bruce returned to Gibson Custom in 2012 to make art pieces.  He had a chance to do one-of-a-kind projects that were very personal and not commercial but rather art for art’s sake.  A series based on the Les Paul evolved; the Song Birds, Wood Frogs, Tiger Lilies, pieces that involved intricate carving and inlay, with Biblical scriptures carved into the rims, finished in oils to a leathery patina.

Bruce developed a guitar building process he dubbed, “Solid Formed” which were solid top and back arched guitars that were steamed and formed in molds.  They used about one third as much wood as a carved top instrument.  The necks were built up with a dovetail joint heel block and utilized a dual action truss rod, something never done a Gibson.

There was a series of Shark guitars that were based on the L-5 body style with a unique hand carved top with an integral center brace and gill like sound holes.  The Shark later evolved into the Shark Nouveau series which was based on the Solid Formed process. The sound holes were moved out to the edge of the rim, freeing up the top to create more area to resonate.

Another successful project was the Bella Voce Les Paul; the most ornate Les Paul ever made.  It consisted of a Bella Voce banjo style heel carving, profusely inlaid finger board, ebony inlaid pick guard and arm rest, with abalone bindings and intricate hand engraved back plates, pickup covers and truss rod cover.

Bruce left Gibson Custom at the end of 2017 to work in his own Nashville Custom Shop where he continues to do contract pieces for Gibson and others as well as making his Kunkel Banjos and Guitars.



This is a list of some of the notable artists Bruce has done projects for at Gibson Custom and in his own shop over the course of his career. Not listed, but equally important, are the many patrons who have believed in his work over the years, and to whom he is very grateful.

Les Paul
Vince Gill
Chet Atkins
Brooks and Dunn
Charlie Daniels
Tony Iomi

Loretta Lynn
Wes Montgomery
Duane Eddy
B.B. King
Scotty Moore
Sammy Hagar

Jimmy Page
Pat Martino
Hank Williams III
D.R. Auten
Shooter Jennings


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